Frequently asked questions & links

Someone is buying-they are just not buying enough from you right now! Why? As a result, how many days a month are you talking to people you shouldn’t be?

If you unsuccessfully talk to 3 people a day in search of new business, multiplied by the value of your daily rate to your business, multiplied by 11 months a year, you have just worked out the cost to your business of making the wrong decision.

It’s a huge problem; which can cost you tens of thousands of pounds, even hundreds of thousands of pounds each year in lost business!!!

Stop wasting time on non buyers for your goods or services!
Why hunt for new clients who cost 5-9 times as much to acquire, when you have existing client relationships that could be profitably improved today?

Do you know the lifetime value of a client?
Yes-that’s right-an existing client.

The life time value of a client is (a) x (b) x (c) x (d)

(a) The average order value: i.e. £ 10,000 per order,
Multiplied by:

(b) The clients average order frequency per year. i.e. 3 times per annum
Multiplied by:

(c) The number of years a client will stay with me: i.e. 10 years hopefully
Multiplied by:

(d) The number of referrals received from a client each year: i.e. 4 referrals per year over 10 years, using a proper referral generation system.

The lifetime value of your client in just this example is £12 million.

Why aren’t you out there looking after them?

Don’t tell yourself it’s because you cannot afford it

Just look at the lifetime value of your top 10 clients!

Have you considered how many promoters, sponsors and champions are out there amongst your existing clients who have the potential to help you by referring you business?

Lovewine can show you how to realise this untapped value.

Your real competitors are:

1. Fear: Are you feeling scared of face to face engagement with your existing clients?

2. Apathy: It’s such an effort organising a live event. Who can I trust to look after my interests?

3. Ignorance: If I ignore the problem of how to look after my clients, it will go away. Hmm, I don’t think so. Although, your clients may go away instead.

We have the right tools to help you overcome all these issues.

Consider this: Why do Clients leave you?

82% of clients leave as a result of perceived indifference. This is about relationship. You are in a business relationship with your clients.

Your client’s primary value is the need for recognition from you.

It’s not about money.

What would your bottom line look like if you lost your key clients?

Lose a client and morale drops. The chances are that other clients may be lost as well, as targets keep being missed. This will have a knock on effect on retention of your key staff, who may decide the future looks brighter elsewhere.

Ask yourself: “Do you want your business to have:

1. Improved client relationships?
2. Improved morale?
3. Renewed focus?”

If the answer is yes, take Lovewine's five step Solution:

Our 5 Steps are:

1. You need to be honest about this:
“Yes Houston, we have a problem. The economy is problematic and we have to look after our existing client relationships to maximise value and ensure they are not pinched out of our grasp by our competitors.”

2. Be serious about your business and career:
Be serious about where you want to go. You are in business to make a profit, not waste time.

3. Be participative!
Engage with Lovewine. We will work with your staff, board members or team to craft a solution. We present new ways to do better and more profitable business with your clients.

4. Be decisive.
Take the decision today to create better face to face and more profitable working relationship with your existing clients.

5. Take action today by calling Lovewine.
Book a client focussed event, as taking action produces real results.
Let your clients know you care about them today with a Lovewine business building event.

Call Lovewine on +44 (0) 207 243 3210 now!

Get your business relationships in great shape with a selection of Lovewine master-classes:

1. Lovewine's How to communicate well: Resolving client conflict.

2. Lovewine's 6 monthly client relationship check-up.

3. Lovewine's Life Changing communication masterclass "Which fine wine are You"

Email: events@lovewine.co.uk

Corporate Entertaining and Client relationships

Whether it is a client dinner or entertaining, a brand/media launch, conference entertainment, introducing new customers, team building, or integration for new key staff and suppliers; we will deliver an event that will help you cement your important relationships.

Relax and enjoy your Corporate entertaining

Lovewine events provide an informative, relaxed ambience in which your client's current and future requirements can be discussed in a positive and enjoyable environment for everyone involved.

Both you and your clients can unwind and enjoy the event. We may include an entertaining and competitive challenge, but being able to tell red from white is the only wine knowledge you need!

The big difference with a Lovewine corporate event is that all the pressure to entertain and deliver is on our skilled team of wine entertainers. You can relax, enjoy meeting with your clients, and taste some very fine wine. Most people enjoy learning about wine, tasting it, talking about it, investing in it and matching it with food. Our skill is in providing the fun, great wine and successful relationship building skills.

Call Lovewine on +44 (0) 207 243 3210 now!

Email us today: events@lovewine.co.uk